![]() Get back into the game with an unbeatable conference experience and expert training at Social Media Marketing World in sunny San Diego, California-from your friends at Social Media Examiner. Once you’ve determined what you want to test and an optimal time to run your experiments, consider which test makes the most sense to use.Īs a small business marketer, you can probably only pick one or two events to attend each year. Note that experiments can raise your cost per 1,000 impressions (CPM) because they may split your targeted audiences into various test groups. You can find the Experiments tab in the newest version of Business Manager located under the Analyze and Report section of the menu bar. Once you’ve created your campaigns, navigate to the Experiments tool. What business goal do you want to achieve with your Facebook campaigns? Create a hypothesis that you can test with one of the experiment types. Start by thinking about what you want to test. To reduce any chance that tests and data overlap, you should only run one experiment at a time. You don’t want to waste time and effort on ads that are past their peak performance. You’ll most likely want to create new Facebook campaigns to run your experiments so you can iterate based on the results you see. Avoid running tests on days such as Black Friday or other holidays and times where competition might spike and factors may increase drastically, hurting the accuracy of your test results. Pick a time of year that’s as steady and close to the norm as possible. There are a few things to keep in mind before setting up your first experiment.Īs with any test, you’ll want to run your experiment under as close to normal conditions as possible. ![]() ![]() Facebook says, “Experiments combines multiple types of tests, formerly labeled as Test and Learn and Split Testing, allowing marketers to A/B test campaigns and measure conversion and brand lift in one place.”Īdvertisers can choose from three different experiments to run: In this article, you’ll learn how to use the Facebook Experiments tool to run three different types of tests on your Facebook ads.įacebook Experiments is a new feature in Business Manager that allows advertisers to set up tests at no additional cost. Looking for better ways to improve your Facebook ad performance? Have you used Facebook’s Experiments? ![]()
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